The “why” of Dragonwing girlgear.

kickstart_bannerPeople often ask me why I am so passionate about sports and girls and I have a simple, important reason – we need this generation of girls, now more than ever, to reach their potential.  Sports participation at any level is one path to actualizing potential –it is established and proven – we don’t need to create a new program or study its benefits.  But social expectations and social media are getting in the way of girls.  When I realized “the underwear experience” could have an impact, I had an aha moment that I could do something about it.

Let’s take Maslow’s hierarchy of needs pyramid.  On one level of the pyramid is community or village – we all know and accept that it takes a village to grow a strong confident girl.  We are happier with friends, family, a team, a tribe.  Belonging is important.   Connections give life meaning (Brene Brown).  Sports provide a natural community.

The next level of the pyramid is self-esteem.  Sports build self-esteem in so many ways, such as setting and achieving goals, graciously winning, building resilience, pushing your comfort zone for what you think you can do and then exceeding it – just to name a few. For more on this, check out this TedEx talk by Alisa Herr.

Unfortunately, feelings about breast development are a top reason girls drop out of sports.  According to a recent study in the Journal of Adolescent Health, “three quarters of school-aged girls report breast-related concerns regarding exercise and sports.”   75%!!!  That’s just not acceptable.  Starting and normalizing conversation about body changes can improve this.  Sports programs frequently recommend protective gear for boys, like cups, or compression shorts, but there is no comparable list recommended for girls. At Dragonwing girlgear, we provide girls that list and more.

Having an excellent-fitting, high-performance sports top – whether it is a bra, cami or thermal tee-shirt, that is designed especially for the athletic girl’s figure, can eliminate worries about underwear malfunction.  Embarrassment about changing bodies can alleviate concerns about body image.  At Dragonwing, we strive to free up emotional energy– so girls can focus on their game – and everything else they want to achieve… because when girls are confident, the possibilities are endless.

 

 

 

“The Most Comfortable Bra Ever”

 

Elise’s daughter plays soccer and volleyball and is already a big fan of our Keyhole Sports Bra. But now she has a new favorite: our seamless Racer Sports Bra for girls. 

“The Racer bra was a huge hit – she said it is the most comfortable bra ever.”

"The most comfortable bra ever" customer review of Racer Sports Bra for girls, teens. Click for more.

Discover the Dragonwing Difference yourself & check out The Racer:

– Super fine yarn and double-layered coverage ensures support, comfort, and coverage.
– Wicking fabric keeps moisture away so you stay cool and confident.
– Shoulder straps provide support and don’t droop.
– Soft, snug bottom band won’t ride up no matter how far you reach, stretch, throw, or run.
– Tag free and seamless so there is no chafing
– Made in the USA.

The Best Thing a Girl Can Say About a Bra

 

Most people don’t talk much about their underwear. And if you’re a preteen or teen girl, it’s likely you really don’t want to talk about your bra, especially your first bra, with anyone.

That’s why we’re always thrilled when we hear that girls love their Dragonwing sports bras, not just because of the perfect fit but because it’s so comfortable that they aren’t even aware of it. In fact, the most frequent comment we hear is some version of “I forgot I was even wearing a bra.”

That’s what Diane P. wrote to tell us after she bought her daughter our Racer Sports Bra in black with teal trim.

“My daughter says she doesn’t even realize she has it on because it doesn’t dig or irritate her skin. She is super sensitive so that is saying something.  I will be ordering another one soon…. Thanks again.  Love the product.”

 

Review of Racer Sports Bra for Girls: My daughter says she doesn't even realize she has it on.

 

What are YOU or your daughter looking for in a bra? Please tell us in the comments.

 

Black Friday Deal on Girls’ Sports Bras

We’ve got a terrific Black Friday deal on our best-selling sports bras for girls — and you don’t have to wait until Friday to enjoy it! Wouldn’t you rather spend the time enjoying your family — and delicious Thanksgiving left-overs?!

Buy 2 Dragonwing bras for girls, get 1 more free with promo code 3BRAS. Shop here

From now through Sunday, November 29, buy any 2 of our bras — The Racer, Keyhole, School to Sport, Half-Tee, or Mesh Racer — and get a third bra* absolutely FREE!

Promo Code = 3BRAS

As always, shipping is free. We’re committed to girls getting the perfect fit, so take a moment to measure and check the size chart. We know girls of all ages come is all sizes and shapes, so our sizes are based on measurements, not on age.

 

* Put any three bras into your shopping cart and apply promo code 3BRAS to purchase and receive the lowest-priced bra absolutely free. Offer good through 11/29/15 only.

Teen Review of Racer Sports Bra

We’re thrilled with the recent review by Mom Trends of our Racer Sports Bra for Girls, Chill Weight long sleeve top and spandex leggings for girls. Logan, the soccer-playing, 8th grader intern who wrote the review, captured the essence and mission of Dragonwing.

Dragonwing girlgear is a a tween and teen girls athletic wear brand that’s embarking on a mission to change how girls play sports.

Here’s the deal–Dragonwing girlgear wants girls to be able to concentrate on their sports without worrying about adjusting their sports bra or tugging down their shorts.

Since Logan’s review covers three of our products, I’ll include each one in a separate blog post. First up, our Racer girls sports bra.

Close-up of dragonfly on back of Racer sports bra: soft, snug & oh-so-stretchy

Here’s what Logan wrote about our best-selling sports bra:

I love the material the Racer sports bra was made of. It’s soft, snug, and oh-­so-­stretchy. The dragonfly design on the back is really cute, and the long length combined with the wide band means that it stays in place without digging into your skin.

I normally don’t wear a sports bra anytime I don’t have to, but I want to wear this everywhere.

The clothes are made just for girls’ bodies, and they’re all age ­appropriate. By that I mean, none of the bras are padded or lacy, and everything is snug, but not tight. All the clothes have flat seams and tags, so there’s no rubbing or discomfort.

Stay tuned. Our super soft and comfortable Chill Weight leggings for girls are next!

Making the Most of Summer’s Last Days

Hello Dragonwing friends!

Recently my rock climbing team had a friendly – and super fun — competition hosted by our gym. I ended up taking 5th out 10 people, which wasn’t my best but still good.

Dragonwing Teen Ambassador Madi rock climbing at gym

Summer has been flying by way too quickly. By the time you read this, I’ll be back in school! I’ve been shopping like crazy getting school clothes and supplies, but I’m most excited to wear my Dragonwing Racer Sports Bra because it’s the most comfy one I own!

I made the best of my last days of summer break by climbing more and enjoying swimming and hiking. A couple of weeks ago, I invited a friend to go camping with my family and do a 12 mile hike. We both loved it! We passed 3 beautiful lakes and a bunch of mini waterfalls on our way to the top.

Dragonwing Teen Ambassador Madi & friend next to lake in Colorado mountains

This summer has treated me so great that I’m fine with it ending because there’s not much I didn’t accomplish. Until next time, when I’m in school!

What were some of YOUR favorite summer memories? Leave a comment!

Two Sports Bras isn’t Enough for Athletic Girl

 

Wendy’s teen daughter got her first Racer Sports Bra at the start of the summer — two actually – one each in black/teal and white lime! She loves them and has “been begging for some more!”

After she ordered four more Racers in early August, Wendy generously wrote a review on our website.

Great quality & comfort. They’re very soft and comfortable and the fit is great. Much better than anything you can find at a big box sporting goods store. Would love to see more colors!

 

We’re happy to announce that we’ll have several new colors of the Racer later this year. Be sure to join our email list, so you’ll be among the first to know when the new colors — and a few other new products — arrive.

 

Girls sports bra review: "daughter loves the Racer...soft, comfortable & the fit is great"

 

 

 

 

 

 

 

 

 

 

“Hands down the best sports bra”

There are plenty of reasons why our Racer Sports Bra for girls is our best selling item: unmatched comfort, superior fit, durability, and value.
TweenhoodReview

Blogger Wendy Morelli of Tweenhood, a leading blog for parents of tweens, summed it up in a recent review. She wrote that her 13-year-old hockey-playing daughter “absolutely loves” the Racer:

Whether she’s skating suicides on the ice, doing burpees or planks, she said it was extremely comfortable and soft, she didn’t feel it at all. It’s hands down the best bra she’s owned to date. Now that’s saying a lot, since all her bras are mostly sports bras, but you can really see and feel the difference with the Racer Sports Bra. The fabric is thicker than other sports bras and it has a good stretch to it.

“She didn’t feel it at all” is one of the most common comments we hear about our sports bras. And we love it! When girls can move and play without even thinking about their clothing, they’re free to play — and be — their best. And THAT’s what Dragonwing girlgear is all about. 

1 in 8 is a Statistic I Can’t Live With

Every October during Breast Cancer Awareness month, memories of family and friends who’ve fought the disease flood my mind. Like most people, I’ve donated money for research, dropped off food for family dinners, and sent cards and emails of encouragement and, sometimes, sympathy.

Something clicked this year. I can’t just make dinner or send cards when statistics show that 1 in 8 U.S. women will develop invasive breast cancer in their lifetime.

This year, I am determined to do much, much more. To use the power of this business and the amazing Dragonwing community to make a real difference in medical advances — not just for my friends or family but for women everywhere — and for our daughters, nieces, granddaughters, so that they may have a better, healthier future.

Almost 25 years ago, my beloved Auntie Vita died of breast cancer at age 51. Back then, treatment wasn’t really targeted, and the doctors tried everything to cure her. It was a huge loss.

Since then, scientists have made tremendous advances in breast cancer treatment. My friend for 30+ years, Lisa Carey, is medical director of UNC’s Breast Cancer Center, where they are have made great strides in targeting treatment and patient care.

$25,000 can make a significant difference for a cancer research project. That’s why we’ve set a goal of raising $25,000 through the sale of a limited edition Racer Sports Bra, our best-selling item.

We’ll donate $10 from the sale of each special white and pink Racer to UNC Lineberger Comprehensive Cancer Center. It’s a crazy, ambitious goal, but I believe we will do it.

Join our team: buy a bra (or 2 or 3!) for your daughter, niece, granddaughter; share this post; spread the word. Together, we can do this!