The “why” of Dragonwing girlgear.

kickstart_bannerPeople often ask me why I am so passionate about sports and girls and I have a simple, important reason – we need this generation of girls, now more than ever, to reach their potential.  Sports participation at any level is one path to actualizing potential –it is established and proven – we don’t need to create a new program or study its benefits.  But social expectations and social media are getting in the way of girls.  When I realized “the underwear experience” could have an impact, I had an aha moment that I could do something about it.

Let’s take Maslow’s hierarchy of needs pyramid.  On one level of the pyramid is community or village – we all know and accept that it takes a village to grow a strong confident girl.  We are happier with friends, family, a team, a tribe.  Belonging is important.   Connections give life meaning (Brene Brown).  Sports provide a natural community.

The next level of the pyramid is self-esteem.  Sports build self-esteem in so many ways, such as setting and achieving goals, graciously winning, building resilience, pushing your comfort zone for what you think you can do and then exceeding it – just to name a few. For more on this, check out this TedEx talk by Alisa Herr.

Unfortunately, feelings about breast development are a top reason girls drop out of sports.  According to a recent study in the Journal of Adolescent Health, “three quarters of school-aged girls report breast-related concerns regarding exercise and sports.”   75%!!!  That’s just not acceptable.  Starting and normalizing conversation about body changes can improve this.  Sports programs frequently recommend protective gear for boys, like cups, or compression shorts, but there is no comparable list recommended for girls. At Dragonwing girlgear, we provide girls that list and more.

Having an excellent-fitting, high-performance sports top – whether it is a bra, cami or thermal tee-shirt, that is designed especially for the athletic girl’s figure, can eliminate worries about underwear malfunction.  Embarrassment about changing bodies can alleviate concerns about body image.  At Dragonwing, we strive to free up emotional energy– so girls can focus on their game – and everything else they want to achieve… because when girls are confident, the possibilities are endless.

 

 

 

“Does New Tech Mean More Comfort?”

Check out this new video discussing the science behind sports bras. We are doing this for girls ages 8 to 17 years old. Please check out Dragonwing girlgear. Girls can be in every shape and size from AA to DDD and more. We are working to make sure their bras fit well so they can focus on the skill building fun of sports and not worry about their changing bodies, discomfort from bad fit, or bras malfunctioning. 

New Year, New Gear for Athletic Girls

 

Relax we've got your new athletic gear for girls

 

In this month of new beginnings, we’re delighted to introduce some fabulous new products for sports girls. Now’s the time to discover the Dragonwing Difference of perfect fit, soft & snug stretch, high tech wicking fabric, and I-don’t-even-know-it’s-there comfort, all designed just for girls.

TAP photos for more info and to shop.

Game On Headbandsoft, stretchy, non-slip (thanks to double strips of silicone on the inside) to keep hair out of your face, so you can focus on your game. In 5 great colors.

GameOne Sports Headbands for Girls

 

Keyhole Sports Bra — now in Chartreuse with Azure Blue trim! Super comfortable, soft and snug, double thickness for coverage, moisture-wicking and antimicrobial — what more could a girl want?!

Keyhole sports bra for girls, now in chartreuse green with azure blue trim

 

Winter Bundle: girls leggings plus 2 sports bras for $100 (savings of more than $15). Stay warm, dry, and comfortable!

Leggings for girls plus 2 sports bras for $100

 

“The Only Sports Bra My Daughter Will Wear”

 

We love customer feedback of all kinds — it helps us make the best fitting, best performing girls athletic wear possible. And we especially love to hear that girls love the comfort, performance, and fit of their Dragonwing girlgear.

Vicki wrote to say that the Half Tee Sports Top is “the only sports bra my daughter will wear. She loves that it is soft and lower, so she can wear it to all her games knowing that she is covered!!”

Super soft and comfortable, the Half-Tee is perfect under everyday school clothes and sports jerseys, especially ones with lower cut or scooped arm holes, like basketball, lacrosse, or track. We also hear that lots of girls wear these sports bras under their pajama tops — they’re THAT comfortable!

Customer review: "only girls sports bra my daughter will wear" Click for teen sports bras, training bras

Girls Leggings & Bras Gift Bundle

 

We’ve got the perfect gift for the athletic girl on your gift list: a three-piece bundle of our best-selling athletic wear for girls — and a great deal for you!

Save up to $19 on leggings for girls plus two sports bras for teen, tween girls

 

The perfect cold weather bundle for your sports girl: a pair of our Chill Weight Leggings and two (2) of your favorite just-for-girls sports bras — all for $100 (a savings of up to $19)!

Our CHILL WEIGHT LEGGINGS FOR GIRLS are the perfect fit for cool days and evenings. Practical in design – soft, snug, and designed just for girls — these workout leggings can be worn alone or as a base layer. Teen, tween, and young girls love how these leggings fit and feel. Available in black or black with azure blue.

DRAGONWING GIRLS SPORTS BRAS  [The Racer, Mesh Racer, Keyhole, Half-Tee Sports Top, or new School to Sport Bra]  provide comfort, style, and just the right amount of coverage and support.

The most common comment from girls about their Dragonwing sports bra? “It was so comfortable I didn’t even know I had it on!”

 

Black Friday Deal on Girls’ Sports Bras

We’ve got a terrific Black Friday deal on our best-selling sports bras for girls — and you don’t have to wait until Friday to enjoy it! Wouldn’t you rather spend the time enjoying your family — and delicious Thanksgiving left-overs?!

Buy 2 Dragonwing bras for girls, get 1 more free with promo code 3BRAS. Shop here

From now through Sunday, November 29, buy any 2 of our bras — The Racer, Keyhole, School to Sport, Half-Tee, or Mesh Racer — and get a third bra* absolutely FREE!

Promo Code = 3BRAS

As always, shipping is free. We’re committed to girls getting the perfect fit, so take a moment to measure and check the size chart. We know girls of all ages come is all sizes and shapes, so our sizes are based on measurements, not on age.

 

* Put any three bras into your shopping cart and apply promo code 3BRAS to purchase and receive the lowest-priced bra absolutely free. Offer good through 11/29/15 only.

Teen Review of Racer Sports Bra

We’re thrilled with the recent review by Mom Trends of our Racer Sports Bra for Girls, Chill Weight long sleeve top and spandex leggings for girls. Logan, the soccer-playing, 8th grader intern who wrote the review, captured the essence and mission of Dragonwing.

Dragonwing girlgear is a a tween and teen girls athletic wear brand that’s embarking on a mission to change how girls play sports.

Here’s the deal–Dragonwing girlgear wants girls to be able to concentrate on their sports without worrying about adjusting their sports bra or tugging down their shorts.

Since Logan’s review covers three of our products, I’ll include each one in a separate blog post. First up, our Racer girls sports bra.

Close-up of dragonfly on back of Racer sports bra: soft, snug & oh-so-stretchy

Here’s what Logan wrote about our best-selling sports bra:

I love the material the Racer sports bra was made of. It’s soft, snug, and oh-­so-­stretchy. The dragonfly design on the back is really cute, and the long length combined with the wide band means that it stays in place without digging into your skin.

I normally don’t wear a sports bra anytime I don’t have to, but I want to wear this everywhere.

The clothes are made just for girls’ bodies, and they’re all age ­appropriate. By that I mean, none of the bras are padded or lacy, and everything is snug, but not tight. All the clothes have flat seams and tags, so there’s no rubbing or discomfort.

Stay tuned. Our super soft and comfortable Chill Weight leggings for girls are next!

Donate a Sports Bra & Help Keep a Girl in the Game

Donate Girl's Sports Bra & Help Girl Stay in the Game

 

A sports bra can mean the difference between a girl sitting on the sidelines and being able to play. Without the proper coverage, fit, and support of a sports bra, girls are often too self-conscious or uncomfortable being physically active, so they miss out on the many life- and skill-building benefits – and fun – that sports and athletic activity convey. As a parent, I know that a great sports bra can help give my daughter the opportunity to play her best.

This is especially true for girls in the developing world. That’s why we’ve partnered with our good friends at Goals for Girls to bring sports bras to teen girls in India. Goals for Girls connects girls from different countries and backgrounds with their peers around the world to address social and health challenges through cultural exchange, service, and soccer. Earlier this year, I saw the power of these exchanges when the U15 Women’s National Soccer Team from Jordan visited North Carolina.

“Sports bras are our most-needed item,” says Cindy Parlow Cone, soccer superstar, coach, and Dragonwing spokesperson. As part of Goals for Girls, she’s leading a team of US teen girl soccer players to India in January for a ten-day cultural exchange, including lots of soccer playing.

We’re hoping to send Cindy and the US Goals for Girls delegation to India with a suitcase full of sports bras, generously donated by the Dragonwing girlgear community.

To help, please donate a clean, gently-used sports bra (any size, brand, or color) to:

Goals for Girls/Dragonwing
510 Meadowmont Village Circle, #188
Chapel Hill, NC 27517

Include your name and email address in the package with the donated bra(s). As a token of our thanks, we’ll send you a promo code good for $5 off your next Dragonwing purchase.

Thank you for helping empower girls in sports & in life!

 

Two Sports Bras isn’t Enough for Athletic Girl

 

Wendy’s teen daughter got her first Racer Sports Bra at the start of the summer — two actually – one each in black/teal and white lime! She loves them and has “been begging for some more!”

After she ordered four more Racers in early August, Wendy generously wrote a review on our website.

Great quality & comfort. They’re very soft and comfortable and the fit is great. Much better than anything you can find at a big box sporting goods store. Would love to see more colors!

 

We’re happy to announce that we’ll have several new colors of the Racer later this year. Be sure to join our email list, so you’ll be among the first to know when the new colors — and a few other new products — arrive.

 

Girls sports bra review: "daughter loves the Racer...soft, comfortable & the fit is great"

 

 

 

 

 

 

 

 

 

 

5 Back-to-School Tips for Active Girls

 

The start of the school year is filled with anticipation, excitement, great promise, and sometimes anxiety. What will my teachers and classes be like? Will I make new friends? Will my “old” friends still be my friends? And, when transitioning to a new school, will I fit in?

Girl with backpack and bike back to school

At Dragonwing girlgear, our mission is to empower girls in sports and in life. Building connections, feeling confident inside and out, and making routines and transitions as smooth as possible can help get the school year off to a great start! Here are our 5 back-to-school tips:

1. JOIN A TEAM OR PHYSICAL ACTIVITY, IN OR OUT OF SCHOOL. Being part of a team is a great way for girls to make friends, stay active, reduce stress, improve mental health, and develop lifelong skills – like teamwork and resilience — that are the benefits of sports participation.

2. CHOOSE CLOTHING THAT GIVES GIRLS COMFORT AND CONFIDENCE FROM THE INSIDE OUT. The start of school, particularly for girls whose bodies are changing, can be a time of hyper self-awareness. Research shows that girls are starting puberty, marked by the start of breast development, significantly earlier than 15 years ago, sometimes as young as 8 or 9 years old.

Regardless of when they first need a bra, girls want something comfortable that provides enough coverage so they don’t feel self-conscious and fits them just right, so they can move and play with confidence. Girls and parents alike want a first bra to be age-appropriate, not the padded or plunging bras of Victoria’s Secret, Target, and other retailers.

A well-fitting, comfortable sports bra, like our Keyhole and Racer sports bras, or a sports camisole with an inner layer, like our Un-Tee Sports Cami, is often the best choice.

3. MAKE THE TRANSITION FROM SCHOOL TO SPORTS EASY, QUICK, AND COMFORTABLE. The start of the school year and fall sports season means girls – and parents – need to make quick transitions from school to practice or competition.

Need to change clothes in the car or on the bus? Concerned about modesty while changing out of school clothes and into sports gear? When getting dressed in the morning, choose base layers (aka “undergarments”) — like our sports bras, camis, and light compression shorts — that are cool and comfortable under “regular” school clothes and make changing for sports quick and easy. No need to completely undress; just take off school clothes and pull on a sports jersey and shorts.

What a girl wears under her uniform can help her feel confident and play her best. Undergarments that are comfortable, fit great, and provide appropriate coverage empower girls to play the sports they love without being distracted by droopy straps, bras or shirts that ride up, or bunching shorts.

4. PLAN AHEAD FOR COOLER WEATHER. While it may be hot and humid now, the arrival of cool, fall weather always seems to surprise us. Afternoon practices and games – or the trip to and from school — can quickly turn chilly or downright cold.

A pair of leggings and a long-sleeve top under sports gear can keep a girl athlete warm, agile, and in the game. Moisture-wicking fabric is a must, so the sweat moves away from the skin and girls stay dry and warm. When shopping, consider the sport as well as the fit. Many soccer girls love our Capri-length Chill Weight Leggings because they don’t interfere with shin guards.

5. THE MOST IMPORTANT THINGS A GIRL NEEDS ON HER FIRST DAY OF SCHOOL WON’T FIT INTO HER BACKPACK OR GYM BAG. She carries these treasures inside herself: a spirit of adventure and curiosity, a desire to learn and tackle new challenges, and a sense of confidence in herself.

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A slightly revised version of this post originally appeared on the Sports Mom Survival Guide, a great resource for parents of young athletes with tips, ideas, and recipes.